Corporate & Holding
Unifying 13 companies under one brand standard
A group-wide brand and digital programme for Al Hattab — logos, company profiles, websites and social channels, delivered across every subsidiary to one standard.
The challenge
Al Hattab is a major Qatari conglomerate spanning 13 companies across engineering, industrial, trading, services, investment and hospitality. Each had grown on its own terms, and the group wanted a single partner to bring them under one credible standard — quickly, and without flattening what each company does.
Our approach
A unifying identity system
Redesigned logos and a shared visual language, so 13 companies read as one credible group while keeping their individual character.
Profiles, websites and channels, end to end
Company profiles, websites and social channels produced across the portfolio, each built to the group specification from the ground up.
Delivered as one programme
Design, copy, web and social were coordinated across the entire portfolio on one timeline, under one point of accountability.
The outcome
- A unified, professional brand system across a 13-company group.
- New websites, company profiles and social channels across the subsidiaries.
- One consistent standard applied to every company in the portfolio.
- Enduring proof that a senior, tightly held team can deliver enterprise-scale programmes.
Let’s build
Ready to grow your brand?
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