Food & Beverage
From one branch to three — and onto hypermarket shelves
A rebrand and digital relaunch built to move at the pace of expansion — one branch to three, then counters in Spar and Al Meera hypermarkets across Qatar.
The challenge
Under new leadership, Al Khalegia set out to grow a seafood heritage built since 2004 into a brand for all of Qatar. That called for an identity and a digital presence sized for a national audience rather than a single neighbourhood — without spending the reputation the name already carried.
Our approach
A rebrand built to travel
A rebuilt identity and logo engineered to carry from one dining room to three branches to retail shelves, without discarding what regulars already recognised.
Social and photography in step with expansion
Each opening was launched as a campaign, with photography and bilingual social timed so the new brand and the new branches reached the market together.
Retail-ready recognition
The brand went on to open counters in Spar and Al Meera hypermarkets — a retail step that depends on exactly the consumer recognition the work was built to create.
The outcome
- A brand and digital presence that scaled with a one-to-three branch expansion.
- Consumer recognition strong enough to earn placement in Spar and Al Meera.
- A Qatar reference case for branding and social translating into physical growth.
Let’s build
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